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Euro Auctions reports global success

Latest Atlanta sale sees bidders and prices achieved soar while Brisbane sale proves there’s no substitute for ‘kicking the tyres’

As the remaining few Euro Auctions sales in 2016 take place around the globe and plans are made for 2017 feedback is nothing but positive.  In Atlanta, Georgia, USA Euro Auctions continues to benefit from improving market position and appeal in the USA with its recent one day plant, machinery and vehicle sale in Atlanta in late October seeing a 25% increase to US$2.720m (£2.19m) in the total hammer prices achieved.

More importantly the total number of registered bidders for this event more than doubled to 795 on the pervious June event while Internet bidding was also brisk with just over half of the total number of winning bids for lots being placed via the internet using either Euro Auctions’ own site or on the popular ProxiBid or Equipment Facts auction sites. 

In Brisbane, Australia the one day plant and machinery sale held at Euro Auctions’ Pinkenba near Brisbane, Queensland site at the start of November saw a total of 599 lots from an expanding portfolio of consignees go under the hammer, achieving a final hammer price of Au$3.646m (£2.274m). 

Attracting bidder and buyer interest from over 20 countries from as far afield as Europe and North America, approaching 80% of all registered bidders were Australian, with 120 successful buyers heralded from Queensland and a further 40 residing in New South Wales. The total number of local buyers also more than doubled over previous sales with a fifth of all those registering were first time participants; clearly demonstrating the popularity for these events and reinforcing growing local interest.  

Unsurprisingly around 60% of participants choose to take part in this sale via the internet, however, it only accounted for around a third of the total hammer price with over 60% of the winning bidders attending the sale in person – proving that physically viewing the equipment was still an important part of the buying process. 

Commenting on the Atlanta sale Jonnie Keys, General Manager for Euro Auctions global activities and the Country Manager for the site said: “We are storming ahead on all fronts when it comes to our auction activities in the USA.  The total number of registered bidders, the number of US based consignees, and prices being realised, all saw massive leaps forward; confirming the growing popularity of our events. Our US auctions provide excellent access to equipment and at this Atlanta sale we had interest from potential buyers located in 23 countries and from 35 US states. Growth in internet bidding has also been phenomenal over recent years, now accounting for over half of all successful bids at this sale, further helping extend the reach of our events into the wider global market.” 

“There was also a massive jump in the number of first time bidder registrations, half of whom won lots and secured the equipment with the average price achieved for each of the 385 lots sold being over US$7000.  The number of sellers consigning equipment to this auction was similar to those entering equipment into the June sale, however, the number of US vendors jumped by over 50% and now account for almost half of the consignees.” 

Commenting on the Brisbane sale, Joe Rafferty, Euro Auctions’ Country Manager for Australia added: “Whilst the overall Australia market is still depressed, over recent months it has seen a marked return in activity from the construction and mining sectors with confidence returning, and this resurgence was reflected in both the level of attendance and the sales achieved. With no indigenous equipment manufacturing, Australia is totally reliant on machinery imports and many users having a preference for high-end International brands. This sale confirmed that demand for good condition used equipment is high and that prices are strong but also underlined the preference to view the equipment and ‘kick the tyres’ as part of the buying process.” 

Atlanta Highlights: lots within this sale included a good choice of 2010 specification New Holland L170 and L175 skid steer loaders which receive significant interest and achieved prices around the US$13,000 mark. Other noteworthy lots included an array of dozers and commercial trucks including a choice of 04-07 Sterling A9513 Conventional units which achieved US$3,800 and the bargain of the day was one of over a dozen 20 Ton excavators that went for just US$18,500. An unused 2015 Case CX80C mid‑sized excavator also achieved US$61,000 

Brisbane Highlights: Lots that created particular interest in this sale included a number of low hours CAT D8R tracked crawler dozer which sold for around Au$245,000 and several of the slightly smaller CAT D6R III models, again with low hours which averaged Au$131,000. 

Jonnie Keys concluded: “The frequency, size and appeal of all our auctions around the globe are rising.  We are also planning significant expansion and growth over the next 12-months across our auction business. We more than doubled the size of our Leeds auction site earlier this year with the acquisition of an adjacent 80 acre plot of land, 40 acres of which have already been cleared and used display plant. Elsewhere we’ve also got plans to grow including increasing the size and frequency of auctions on several sites plus we’re also looking to expand locations and activities in new and developing markets.” 

Upcoming Euro Auctions sales: Looking to 2017 the next scheduled sale at the site near Brisbane will be on 23 February and there is a one day sale in Atlanta USA on 23 March. Other upcoming events comprise; a three day sale in Leeds in the UK between 25-27 January; one in Dormagen in Germany on 8-9 February; in Dromore in Northern Ireland on 17-18 February; and Zaragoza in Spain on 15 March. Dates are provisional and subject to change.  

Published on: 16 NOV 2016
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